Cars 3 - Ecocabs
Disney were looking for a fun, creative way to promote the new release of Cars 3 in a manner that would entice the target audience to go see the newest Pixar production.
· 2x Ecocabs were used over a busy, Family event filled 2x day weekend prior to the release of the film, including the All Ireland Leinster football final at Croke Park.
· Fantastic creative on the ecocabs really stood out & help portray the look of the 2x main characters in the film- Lightning McQueen & Storm Jackson.
· Ipads were used to show passengers the trailer of the film
· A Special Headcase TV video edit was written & produced for post campaign sharing which, helped describe the family-fun theme of the film along with the rivarly between the 2x Cars.