Lego Batman Ecocabs
Warner Bros wanted to create a way to promote the exciting new release of 'The Lego Batman Movie' via Ecocabs that would suit the whole family!
· 2x ecocabs were used over a 16x day activation in the weeks leading up to the release of the film..
· Brand ambassadors dressed in awesome Batman & Robin costumes- optimising engagement with passengers.
· We operated at several high footfall areas in the city centre and also targeted key events.
· In-Ecocabs ipad allowing passengers to watch the trailer of the film.
· Over the 16 day activation we achieved over 450 passengers creating great photo content along the way.