Voltarol Ecocabs-GAA 2017
GSK were looking for a way to create awareness about their product, Voltarol, to a high footfall target audience. Headcase put together a special GAA focused ecocabs package that would allow the client to interact & ultimately convert a high passenger count throughout the highlight of the annual sporting calendar.
· 3x fully branded Ecocabs were used over 14x non-consecutive days - Targeting the All Ireland Football and Hurling Championship @ Croke Park.
· In addition to this, the Ecocabs also targeted the Big Grill Festival, Dublin Horse Show and high footfall city centre locations.
· Branded photo frame was used to create great passenger photo content throughout the campaign.
· Headcase TV video edit captured the great atmosphere and interaction created on match days at Croker!!
· A total of approx 1250 + passengers were converted throughout this campaign.