For the second year in a row, Volvo assigned Headcase to write and produce brand content for their cyclist specific product,’ Life Paint’. This consisted of photo shoots, video shorts and at the core, a sequel to the documentarative piece we created in 2015.

For 2016, we looked to shift the focus from the product, to the overall changing face of Dublin city, whilst comparing it to some of its global counterparts, and how that links to Volvo’s own people and safety focused ‘2020 vision.’

Along with Mindshare, Headcase wrote, storyboarded & creatively directed the entire production from start to finish - securing contributions from the likes of Cllr. Andrew Montague (ex-Lord Mayor of Dublin). We also helped liaise with other media partners in the seeding of the content and supporting native article piece in major press.