To support their rebrand, 7up wanted to dial up association with food whilst connecting with a young & credible urban audience. Headcase were briefed to develop an activation to 'uplift your summer'.
We designed and coordinated a wide reaching summer campaign & partnership with the Eatyard food market and its traders. Combining influencer partnerships, experiential events and online activities. The campaign and series of events ran online and offline over 6 weeks.
The 7up Summer Sessions Events at Eatyard Motel consisted of food pairings & cocktails, guest chefs, cultural partners, games and fun.
The online amplification covered newsletters & wide-reaching social content, bringing the delicious food pairings and summer vibes to the audience through the summer!
“Great experiential doesn’t just connect with those who experience it.
Content amplification can make its reach immense.
But it’s all down to how the brand shows up...”
EPISODE: EXPERIMENTING WITH EXPERIENCE.
INSIDE MARKETING PODCAST:
FEAT. ANDREW CASEY
FORGET TRACKING EYEBALLS, GOOD EXPERIENTIAL IS ABOUT CAPTURING HEARTS.
- IRISH TIMES FEAT. ANDREW CASEY
Contact Us to Learn about how meaningful experiential; could work for your brand.
