AIB Student Promotion

AIB wanted to promote their student account offer to all incoming students to UCD during orientation week. They needed a way to cut through the competitve banking promotions- by offering students something fun, practical and unique

 

  • 2x AIB Ecocabs and an AIB branded Bug Bike were used over the 4 day activation @ UCD campus.
  • The Bug Bike is a 7-seater bike that allowed students to work together to get across campus in a fun, and memorable way
  • The aim of the Ecoabs was to act as a shuttle service, driving footfall to the AIB branch on campus from the various entrances to UCD.
  • Our Brand ambassadors/drivers helped promote the AIB student account offer to all 1st year students on campus