The 'B4UDecide.ie' Street Art Workshops
B4UDecide.ie was set up by the HSE to educate teens on issues surrounding sexual health & relationships when growing up. In practice, the programme also covers topics such as peer pressure, alcohol, online safety & LGBT. Headcase were tasked by the HSE to find a new, creative way to educate youths on these topics in an engaging, non-formal manner.
Though the medium of Street Art (and its focus on universal, social messaging) we conceived a unique 'Street Art Workshop' pilot programme. We developed a multi-layered concept consisting of an educational classroom session, followed by a hands-on workshop that would challenge students creatively, whilst also making them think about and discuss the social topics within the brand's educational remit.
From discussing & celebrating a student's individuality by creating their own 'Street Art Persona' piece to take home, to choosing from custom made stencil messages & imagery to work together on themed group pieces for their community centre; the workshop was designed to reach otherwise hard to reach, disadvantaged teens - and do so in a way that was immersive, fun and distinctly on brand.
After the overwhelming success and response from the students and organisers in four HSE supported community centres nationwide - the pilot programme is now set to become a permanent and ongoing part of the HSE youth communications programme in 2016.
This goes far beyond work for us. And We've loved every minute of it.
Headcase managed creative concept through to ongoing management. & execution...