Batman vs Superman - Ecocabs

Warner Bros picture Ireland wanted to promote the exciting new release of Batman vs Superman: Using Ecocabs in a way that would entice the consumer to go see the film.

  •  2x ecocabs were used over a 16x day activation in the weeks leading up to the release of the film.
  • Brand ambassadors dressed in awesome batman vs superman themed eye-catching uniforms to allow passengers to choose whether they would like a free lift from Batman or Superman.
  • Headcase created bespoke video and photo content for sharing online, they posed the question to passenger's, #WhoWillWin?
  • We operated at several high footfall areas in the city centre and also targeted key events
  • In-Ecocabs ipad allowing passengers to watch the trailer of the film.