Godzilla - Live Graffiti Battle

Warner Bros Pictures Ireland, a client who we have worked with alongside OMD and Kinetic for the past 2 years, were looking to generate some PR value from the new Godzilla re-make launching in summer 2014. Having worked with HeadCase previously, they wanted to explore the idea of some hand painted OOH and character re-creations using some of HeadCase’s graffiti and street art talent.

 

  • We worked with the client a suitable location that would allow for a launch event - which consumers and press could attend, whilst also providing a media life of 3 weeks in the leadup to the movie
  • Creatively, we decided that we wanted to get a group of artists to pay homage to the history of the Godzilla character, and how it has featured and changed over the years - from a Japanese comic book character, to a full-on Hollywood superstar.
  • Artists presented their sketches and interpretations which were signed off by Warner Bros.
  • The live painting happened on a Friday afternoon outside the Bernard Shaw pub - and provided a great spectacle to those there
  • Entertainment.ie were on site also for an interview with the artists on their inspirations. They also featured images and coverage of the event online.