Mountain Dew Energy - BTL & Promotions Partner

Pepsico approached us in 2010, seeking a new direction & strategy for their brand Mountain Dew. Global assets were directing towards skateboard and BMX - whilst Irish audiences were not fitting and providing the volume. The brand needed  a wide reaching experiencial, sampling, student reations, content creation & sponsorship programme. We were enlisted to carry out with this work. Key achievements included:


  • *World’s first brand alignment with ‘Brushboarding’ - the innovative , board-sports simulator.

  • Mountain Dew ran a free surfing academy with a team of 6 x surf instructors  in college campuses & events for 2 years in over 55 venues

  • Sourced and branded Ireland’s only twin cab Ford -350 Super Truck - as the Mountain Dew-mobile!
  • Created serious demand for the activation with proposals from almost every major college in the island of Ireland
  • The largest 3rd party activation allowed on campus in TCD (and invited back 4 times)
  • Global PR reach and case study used by Pepsico Global Agency Partners
  • Photo shoot with band Bastille enjoying a spot of Brushboading pre-festival
  • Nationwide sampling roadshows
  • A permanent DEW CREW Team used in activations and developing Student relations
  • Brokered energy sponsorship of the ‘Sea Sessions’ festival - after 5 years of Red Bull involvement.
  • Sponsorship of 25 events nationwide over 2 years
  • Creating high value content
  • Read Client Tesimonial here


Click to Watch some sampling event examples

Click to Watch some Event Management Examples

Click to Watch some Brushboarding examples

Click to Watch some On Street Theatre examples