Sampling at the GAA Championships 2014

Specsavers Ireland were taking a delivery of 50,000 branded ponchos, which they wanted to get into the right hands, at the right time over the period of Aug-September. Inside each poncho was a voucher for a free eye test.

  • HeadCase proposed full management and execution of a sampling campaign over 8 x key GAA games
  • We managed logistics and storage of the entire stock, permit application, team and distribution of apx 6,500 units per day at Croke Park
  • The activity was well received and ran smoothly from a logistical point of view.