The ‘Have a Fling' Creme Egg Ecocabs

Cadbury wanted to create high impact as well as find a way to engage consumers with the product using the tag-line, ‘Have a Fling' with a Creme Egg’ and 'Here for a good time, not a long time...'

 

  • 2x (egg-shaped!) Creme Egg Ecocabs were used tactically over 10 selected days over Jan, Feb and March

  • Including a road trip and 2 x days activating in Cork

  • A photo mechanic was employed allowing consumers to pose in a picture frame having their ‘fling’ with the Creme Egg - and got to keep the Creme egg as their reward.

  • Photos taken for social media channels

  • Nearly 500 high quality consumer images supplied over the 2 days and a video edited for social media use

  • A hugely popular activation and campaign that achieved great event and high footfall visibility and high value engagement,