Danone Actimel - Santa Booth Camp
We worked alongside Mindshare to bring the new Danone Actimel #staystrong campaign to life in Ireland by driving awareness on and offline. With just days before Christmas. Our creative response combined a most unusual on street stunt/performance, supported by a suite a video content.
Shoppers at Dundrum were treated to a very special and unique experience, as the Danone Drill Sergeant puts the Santa's through their paces in a series of test's,workouts, rehearsals and challenges, all aiming to ensure they are ready for all that Christmas will require of them. The campaign was a resounding success, and the campaign video received over 500k views in 10 days.
Headcase conceived and managed all aspects from storyboard, casting, production & edit, staffing, sampling & venue management