Dolmio - Mealtime Memories
Edelman approached HEADCASE TV to help develop and produce a series they had conceived for Dolmio called “Mealtime Memories”. We were tasked with developing the concept to fit the 3 x assigned subjects with x3 assigned Irish influencers, refining a story arch, storyboard for each and to manage the interview strategy, schedule and production. We wanted to create a narrative that focused on the relationship between the influencer and their families, focussing on the theme of nostalgia. The shoot days were a great success, with all contributors being engaged in the emotion and nostalgia - producing genuine, and on-brand content.
All videos were shared on Dolmio’s social pages over a two week period, with all shorts and full length edits gaining great traction, positive feedback and commentary a combined view count of 900,000 to date.