The Cadbury Dairy Milk 'Egg n' Spoon Mobile!'

Cadbury were looking for a fun, quirky way of adding impact to the 'Egg n Spoon' marketing drive in Q1. They wanted nationwide reach with something that would bring people together in a unique, memorable sharing experience - linked back to that of the product.


  • Our Bug Bike format is transformed into the 'Egg n Spoon mobile'
  • Complete with purple egg cup holders
  • Our brand ambassador/driver acted as recruiter for the unique shared cycle experience
  • We targeted and operated around 13 x high footfall events nation-wide
  • We were inundated, with over 2,000 people getting to enjoy the experience
  • Bringing friends, families and even strangers together - to work toward a common goal
  • Consumers were able to earn (and enjoy!) a free Egg N Spoon in a memorable way.
  • We handled concept, creative, sampling mgmt, campaign logistics and documentation.