Fansbet UK - Fandom Series
Fansbet are a UK & Scandinavian based betting group that own several online betting brands, of which community and loyalty are at the core of. HEADCASE TV were brought in to help plan their high level brand content strategy. We wrote several series concepts to help communicate the core brand values, whilst engaging local brand fans. Headcase conducted pre-interviews to cast. We also stumbled upon - Dave aka ‘The Merseyside Taxi Poet’,and included one of his football inspired poems as the backgroup to a special video created for Redsbet. HEADCASE TV managed the process & production, as well as delivering the edits for social and brand website.
The videos supplied have been hugely positively received, by client team and also by the local supporters clubs - as well as on social media. ‘The Taxi Poet’ received 66,000 view in its first day.