FBD Insurance Ecocabs @ Bloom
FBD Insurance were looking to increase their overall awareness as a main sponsor of Bloom Festival in Phoenix Park. They opted to go for a highly visible Ecocabs campaign to create engagement & drive footfall to the event itself.
- 3x branded Ecocabs were used over a 4x day campaign.
- Bloom attendees availed of the free, fun-filled Ecocabs lift to the event.
- Great interaction between brand ambassadors and passengers over the 4x days.
- FBD Insurance branded flower seeds were distributed to all passengers @ Bloom
- A Special Headcase TV edit was included to capture the Ecocabs campaign.
- Over the 4x days, Ecocabs converted approx 500+ passengers, generating a great amount of high spirits among the passengers.