FunkedUp Vs Maser - Artist Editions #1
The HeadCase-founded ‘FunkedUp’ bike and lifestyle brand wanted to build an initial following in Dublin, Ireland - whilst creating a partnership format that could be developed in their larger European markets.
- Linkedup with HeadCase amigo Maser- a project that was to be executed in the studios (they used to share) to design and build the very first of FunkedUp’s artist editions
- Ran a multi-platform campaign to promote same, and allow one very lucky Irish consumer to win the slickest bike in the world!
- Viral content on facebook, youtube, vimeo etc. as well as pr.