GAA Hurling & Football Graffiti
The GAA wanted to do something unique and impactful to promote the All Ireland Championships. We proposed two very unique graffiti executions - one for each of hurling and football. One would act as a live fixtures board changing throughout the campaign, and the other a consumer contributed quotation wall - showcasing the best of entries from twitter.
· Sites sought and negotiated for the exact dates and cycles.
· Worked with Headcase leading graffiti artist
· GAA sought inspiration from twitter and facebook followers to create the best quotes - which Headcase then built into the design.
· Both pieces were video documented and have gone live Via the GAA website, with positive online reaction.