Bin Your Gum, When You're Done!- Nationwide Roadshow 2016
Headcase teamed up with Promo Group and PML to create a nationwide roadshow to promote the 'Bin Your Gum, When You're Done' initiative in a fun and engaging manner. The roadshow consisted of an interactive pop up game, Ecocabs and ad bikes targeting various local county councils in several nationwide locations.
· Fully branded, pop up 'Bin your gum' game designed to increase awareness of the 'Bin your gum, when you're done' initiative.
· Ecocabs & Promobike with brand ambassadors were used to act as a free shuttle service around the locality and create further visibility.
. Involvement of local councilors generated increased talk-ability about the initiative and the campaign.
· Over the 2 month campaign we brought the roadshow to over 23 locations nationwide.
Full schedule, logistical and roadshow management by Headcase in conjunction with Promogroup