Hazelnut Snickers - Sampling @ Sports Via Ecocabs!
PML Group came to us looking to push the brand new Hazelnut Snickers bar for Mediavest. They wanted to target a specific sporting target market. Headase proposed x3 ecocabs, to target x4 high profile sporting events in Dublin. All drivers were to be provided with samples for distribution, uniforms and a brief about the new product.
· x2 International Rugby matches and x2 GAA matches were targeted over 3 weeks.
· Snickers' new hazelnut flavour was sampled by all passengers as well as passers-by.
· Over 420 free journeys/passengers were engaged and a total of 1,440 bars enjoyed