Homesense (part of the TK Maxx family) were looking to create awareness and ultimately drive footfall in store for the launches of the very first Irish based, Homesense stores in Blanchardstown and Cork City. Headcase teamed up with Kinetic to create this special Ecocabs campaign.
- 4x fully branded Homesense Ecocabs targeted both store openings in Blanchardstown & Cork city over 2x separate store launch weekends
- Ecocabs creative helped convey & drive awareness of the new store’s opening & location.
- Strategically chosen routes were used to drive footfall into the store via free Ecocab lifts!
- Brand ambassadors dressed in highly visible branded uniform.
- · A special Headcase TV video edit was created to promote the store opening & ecocabs activity.
- Over this 4x day campaign, Ecocabs achieved over 480+ passengers.