Jameson were planning a campaign for their 'Caskmates' brand. They were looking for a creative element that would provide impact   & relevance,whilst linking to the collaborative nature of the brand.

Alongside Vizeum, Headcase developed several approached & ideas; one of which was the artistic collaboration journey concept. As with many Headcase projects, it then grew legs, and became a campaign that included a unique artist collaboration, design, video production, & project management of a series of large hand painted murals booked in key, relevant sites in Dublin City.