Just Eat.ie- Liberate your Lunchtime
Just Eat.ie wanted to promote their new gourmet lunchtime take away range in a high impactful way that would create eye-catching awareness to their 'Liberate your Lunchtime' campaign.
· 5x ecocabs an a team of 2x promo staff were used over a 10x day activation tactically targeting ABC1 commuters heading to working in the morning and then again around lunch
· We tactically targeted ABC1 commuters at high footfall commuter spots in the morning and again during lunchtime.
· €3-off JustEat.ie discount vouchers were used as an incentive for passengers to pose with a photo mechanic or to download the JustEat.ie app.
· Brand ambassadors were dressed in awesome, eye-catching orange jump-suit prisoner outfits to emphasize the 'Liberate Your Lunchtime' campaign.
· Over the 10 day campaign we achieved over 750 passengers and distributed approx 5,000 discount vouchers.