Just-Eat.ie were looking for a high impact way to promote the ‘Just-eat.ie App as well as celebrate their first ever ‘Eaties’ awards taking place at The Drury Buildings in Dublin - also adding a practical, valuable shuttle service to and from the event.
- 6x Just Eat Ecocabs were used over a 6 day activation leading up to the Eaties Awards.
- Photo mechanic was used to entice passengers to receive a 15% discount coupon using a social media trend #minifistpump
- Brand ambassadors dressed in attractive bright red traxedos to emphasis the brand’s personality and quality of service.
- We operated at high footfall events over the 6 day activation including Dublin City Centre, Lady Gaga and One Republic @ the 3 Arena, Leinster rugby @ the ‘Eaties’ awards.
- Over 400 user images submitted, and 80 tweets from the Ecocabs