KBC- Home Insurance Week

KBC were looking to find a way to drive awareness of Home Insurance Week around their 12 nationwide hubs so with Mediaworks, we planned and executed a nationwide promotional roadshow. On top of providing 3 x Ecocabs giving free lifts to and from the local area hubs and a mobile information point - we wanted to create an engagement that would get consumers thinking and illicit discussion about their prized possessions at home. To do this we developed a simple message board mechanic, incentivising to take part and pose with their message board with delicious KBC cupcakes. 

 

  • Great visibility in key cut through areas in local branch
  • 12 branches visited in 7 counties over 10 day period
  • Over 750 free passengers journeys
  • Over 400 message board photos provided
  • 1,200 cupcakes sampled :)