'The Gut Truster' Live Paint
Ladbrokes were looking for a high impact, and creative OOH addition to their Soccer World Cup marketing drive. Alongside Rothco and PML we created and executed this graffiti re-interpretation of their character 'The Gut Truster'.
Worked with one of HeadCase's leading Dublin street artists
Created the 'zen moment' concept, showing the character in deep thought in advance of the World Cup
We handled creative concept, design, execution and documentation.
Execution over an existing Golden Square Site - transforming a standard teaser poster of a Football, to a unique Ladbrokes character moment.