Ladbrokes Ecocabs @ Punchestown
Ladbrokes wanted to create high impact awareness of the brand at the Punchestown Race Festival . Using attractive, eye-catching branded Ecocabs, they provided a free shuttle service to punters heading to the festival.
· 3x Ecocabs were used over a 4 day activation throughout the Punchestown Race Festival.
· Operated in close proximity to Punchestown racecourse offering free lifts to festival attendees of all ages.
· The Ladbrokes Ecocabs were used as a photo mechanic inviting passengers to take a selfie to enter a twitter competition using the hastag ' #redchariots
· Over the 4 day activation we achieved over 600 passengers and created great photo content along the way.