LIDL Christmas Markets - Dublin & Limerick
Lidl wanted to create a high impact , eye catching way to create awareness of their Christmas market taking place nationwide whilst also providing a practical shuttle service to/from the market. They wanted to concentrate their activities in Dublin, and Limerick City.
· 3x ecocabs were used over a 6 day activation targeting the Christmas Marketing in the IFSC, Dublin and the Hunt Museum, Limerick.
· Brand ambassadors dressed in eye catching elf costumes to create a Christmas atmosphere for passengers heading to the market.
· We operated at several pick up points close to the Christmas market locations-creating high footfall to the market.
· Over the 6 day activation in the 2x locations we achieved over 750 passengers creating great photo content along the way.