LIDL Christmas Markets  - Dublin & Limerick

Lidl wanted to create a high impact , eye catching way to create awareness of their Christmas market taking place nationwide whilst also providing a practical shuttle service to/from the market. They wanted to concentrate their activities in Dublin, and Limerick City.

 

·      3x ecocabs were used over a 6 day activation targeting the Christmas Marketing in the IFSC, Dublin and the Hunt Museum, Limerick.

·      Brand ambassadors dressed in eye catching elf costumes to create a Christmas atmosphere for passengers heading to the market.

·      We operated at several pick up points close to the Christmas market locations-creating high footfall to the market.

·      Over the 6 day activation in the 2x locations we achieved over 750 passengers creating great photo content along the way.