LIDL Easter Screening

Lidl wanted to celebrate their special nationwide screening of family movie 'Home' in a fun, engaging way that the whole family would enjoy over the Easter period.

We worked with Mediaworks and Wide eye Media to create a fun experience for screening participants and created a video production that they could share.Lidl wanted to celebrate their special nationwide screening of family movie 'Home' in a fun, engaging way that the whole family would enjoy over the Easter period.

  • Mobile Confectionary sampling unit used over three days in Cork, Dublin and Galway cinemas.
  • A team Brand ambassadors dressed in eye-catching usher costumes to create a fun, welcoming atmosphere for the families attending the screening.
  • Sampled LIDL goodie bags to families prior to screening.
  • Created a fun, engaging quiz accompanied w/ MC- that everyone could participate in for and win LIDL goodies.