Mad Max: Fury Road- Ecocabs
Warner Bros wanted to promote the exciting new release of Mad Max: Fury Road using Ecocabs in a way that would entice the consumer to go see the film.
· 2x ecocabs were used over a 16x day activation in the weeks leading up to the release of the film..
· Brand ambassadors dressed in awesome, eye catching uniforms to depict the characters of the movie including the use of face paint & sand goggles.
· We operated at several high footfall areas in the city centre and also targeted key events including a Mad Max themed dystopia party @ Lighthouse Cinema and the Mad Max: Fury Road premiere @ The Savoy Cinema.
· In-Ecocabs ipad allowing passengers to watch the trailer of the film.
· Over the 16 day activation we achieved over 450 passengers creating great photo content along the way.