Warner Bros wanted to create awareness of their new release Magic Mike XXL by using Ecocabs to help promote the film prior to its release date.
· 2x ecocabs were used over a 16x day activation in the weeks leading up to the release of the film.
· Brand ambassadors dressed in awesome Magic Mike themed uniforms including branded t-shirts, bandanas and cool snapbacks.
· We operated at several high footfall areas in the city centre and also targeted key events including Dublin City Pride Parade and the Magic Mike XXL premiere @ The Savoy Cinema.
· In-Ecocabs ipad allowing passengers to watch the trailer of the film.
· Over the 16 day activation we achieved over 600 passengers creating great photo content along the way.