McDonald's 'Free Breakfast Friday'


McDonald's were looking for a unique way to drive awareness of the first ever McDonalds 'Free Breakfast Friday'  - which represented biggest ever Breakfast McMuffin giveaway in Ireland. With Mediaworks, we came up with the idea to produce a viral video concept, executed via a quirky and fun stunt which we titled 'The McMuffin Man'

We cast & briefed 2 comedy actors - each to be filmed taking to Dublin in character. The filming would follow the journey of each as they passed through Dublin city in possession of a GIANT McDonald's Bag, seemingly oblivious to its size and oddity... Cue some pretty funny scenarios & reactions!


  • We produced a set of branded, oversized but lightweight Prop Bags
  • Full Character development & brief
  • Planned a journey and route for each including public transport, crashing lecture hall in TCD etc etc.
  • Shot & Edited the video piece