Mini X Series

Vizeum wanted to create suite of videos to support the media drive of Mini’s partnerships with x5 key Irish influencers .They wanted to use the influencers to promote new model Mini Coopers in a way that was in keeping with their own core values & styles. HEADCASE TV were assigned to liaise with the influencers and to plan and produce online content for each

 Recognising the need to achieve a balance between both the influencer and brand identities, we managed all aspects of production including talent, locations, schedules, as well as the interviews and post-production.