M&M's - Never Have I Ever

Edelman enlisted HEADCASE TV to manage this production for M&Ms. The concept was around the game “Never have I ever”, which was to be played by x3 Irish influencers. The questions were to be centred around dating - to support the M&Ms Ms.Green promotion. The brand wanted humorous stories and takes on dating life and love in Dublin. HEADCASE TV were tasked with scheduling location & shoot, liaising with the subjects and developing the interview & questioning, as well as editing the best of the content, into a series of 3 x short videos for social.

The resulting captured some quirky and memorable moments of comedy, that was very in theme with the brand and goal. The videos received over 250,000 views and were very well understood and received.