Mooju were looking for a creative way to get their new hazelnut chocolate flavour into the consumer’s hand, while at the same time building on their growing social following.
- 2x branded Ecocabs operated over of 2x separate weekends over the Easter mid- term break.
- Passengers were encouraged to upload a selfie beside the Mooju branded ecocabs, using #Mooju to receive a free sample of the new delicious flavour.
- Ecocabs also distributed Mooju Easter eggs ahead of Easter weekend.
- A total of 225x Mooju chocolate hazelnut drinks & 100x Mooju easter eggs were distributed over 4x day campaign.
- Aprox 100+ passenger selfies were recorded on Mooju social channels- Resulting in fantastic content creation & an increased social following post campaign.
- A special HeadCase TV video edit was incorporated into this campaign, including voxpops on consumer’s reactions to the new flavor.