Red bull - One can and you can
Zenithoptimedia and Red bull wanted to create something that would connect Red bull with athletes and fitness fanatics in Dublin city. HeadCase teamed up with Flyefit Urban gyms, to create a 8 week long series of graffiti media specials that would take-over 8 of the busiest Dublin gyms and reach an audience of 30k +
HeadCase handled creative concept, design, project management, execution and video documentation.
8x separate inspiring graffiti designs were created and execute
Addition of Red bull branded fridges installed in each gym - and sampling conducted through the campaign
Red bull athletes to provide training , nutritional information at certain gyms across the Flyefit range.