Red bull - One can and you can

Zenithoptimedia and Red bull wanted to create a wide reaching campaign that would connect Red bull with athletes and fitness fanatics in Dublin city. HeadCase teamed up with Flyefit Urban gyms, to create a 8 week cross-platform campaign over 8 weeks. At the core is a series of hand painted graffiti media specials, as well as a targeted sampling, social and content campaign over 8 of the busiest Dublin gyms - and an audience reach of 75k+

  • HeadCase handled creative concept, design, project management, execution and video documentation.

  • 8x separate inspiring graffiti designs were created and execute

  • Branded Squat racks in each gym

  • Addition of Red bull branded fridges installed in each gym

  • Sampling activities scheduled and conducted through the campaign in all gyms

  • Red bull athletes partnership to provide training , nutritional information at certain gyms across the Flyefit group

  • FlyeFit x RebBull campaign ambassadors