SURE-WIN VIP Festival Giveaway

Sure wanted to promote their VIP festival ticket giveaway in a memorable way that would create great exposure for the brand - and ultimately act as a sales driver.

  • We proposed 3x branded Sure ecocabs & Sure brand ambassadors
  • Operating an 18x day activation including Roadshow trip to Cork & Galway.
  • We created a Signpost photo mechanic - allowing passengers and consumers choose their preferred festival -  which they would submit a photo holding their 'Take Me To...' signpost photo
  • The idea was to create content, as well as elicit discussion about the impending summer festivals- and ultimately encouraging passengers to buy a promotional pack of Sure where they could win tickets to their chosen festival every day.
  • Great success and content shared online @Sure_UK.