Ulster Bank Ecocabs @ Dublin Pride

HeadCase teamed up with PML to celebrate Ulster Bank’s association with Dublin Pride via a content filled 4x day Ecocabs campaign.

  • 2x Ecocabs were used over 4x consecutive days in the build up to Pride Festival.
  • Along with targeting Pride festival, Ecocabs also targeted Justin Bieber @ RDS.
  • Branded Pride photo frame and sunglasses were used to promote social content using social trending #UBYourself.
  • Ecocabs operated from Ulster Bank on Grafton St to create higher visibility outside the bank & to co-incide with a special Pride branded ATM.
  • Ulster Bank TV Advert was played out to passengers via in-Ecocabs ipads.
  • Headcase TV video edit was included to capture the Ecocabs throughout the Pride Festivities