Life flows better - with UPC Ecocabs!
UPC were looking to promote their brand and inform the public of the saving options they had on offer. Kinetic approached Ecocabs with the idea to use the free shuttle service in the city centre while distributing information booklets over a week long activation
· 4x ecocabs and a team of 4x promo staff were used over a 7x day activation tactically targeting high footfall areas around the Dublin city centre.
· Brand ambassadors were dressed in fully branded t-shirtsand distributed information booklets.
· Information booklets were handed out to the public in this activation, to push awareness on the brands low cost offers.
· Around 800 passengers received free journeys and 2,000 information booklets were distributed.