Where's Johnny - @ The Festivals
Carat and MediaCentral came up with the fantastic concept 'Where's Johnny' - that challenged festival goers to find the character at a series of Irish music festivals and tweet a selfie with him to win prizes. HeadCase were brought in to cast and train a suitable actor and manage them on site and also create content for the promotion of the competition.
· Activation and management of the "Where's Johnny" mechanic on site at 3 key Irish music festivals.
· HeadCase also managed the writing, editing and production of a 45 second video to launch and promote the campaign.
· Our aim was to showcase the humour and popularity of the character in his journey to the summer festivals.
· As always, we had great fun working on this amazing campaign.