TRUST
YOUR MAD
IDEA.

STRATEGIC CONSULTING

STRATEGIC CONSULTING
We help you figure out what your brand actually stands for, who cares, and why it matters. The foundation everything else builds on. Informed by original research, cultural analysis, and the SIGNAL youth intelligence programme.

THOUGHT LEADERSHIP

THOUGHT LEADERSHIP
Making organizations the go-to voice in their space. Think DRUGS.ie reframing the conversation, or Transparency International calling out corruption.

CULTURAL MARKETING

CULTURAL MARKETING
We study culture before we act in it. What young people value, how meaning shifts, where brands have permission to show up. Then we build the experience around what is actually true.

FOR BRANDS WITH
SOMETHING REAL TO SAY.

WE MAKE
MAD IDEAS
MATTER.

The uncomfortable ones. The talked-about ones. The ones that work.

WORLD-CLASS CLIENTS.

From global entertainment to Irish whiskey, public health to premium automotive. Hover to see what we did.

Durex
Brand repositioning & experiential activation
//
DRUGS.ie
Communications strategy & thought leadership
//
Jameson
Employer branding & creative storytelling
//
Innocent
Values-driven brand experiences
//
Teeling
Authentic Dublin cultural experiences
//
GAA
Irish sports community engagement
//
Red Bull
Extreme sports culture marketing
//
Specsavers
Community-led content partnerships
//
Marvel Studios
Global entertainment activations
//
Warner Bros
Film franchise experiences
//
Disney
Family entertainment campaigns
//
Sony
Film & entertainment experiences
//
Universal
Entertainment brand activations
//
Diageo
Premium spirits portfolio
//
Smithwick's
Heritage beer storytelling
//
Tullamore Dew
Irish whiskey global expansion
//
7UP
Beverage brand refresh
//
Pepsi
Youth culture campaigns
//
Fanta
Youth brand activation
//
Mountain Dew
Extreme sports marketing
//
Cadbury
Confectionery brand experiences
//
HSE
Public health truth-telling
//
An Post
Irish postal service modernization
//
ISCP
Thought leadership & community transformation strategy
//
Audi
Premium automotive positioning
//
BMW
Performance brand experiences
//
Vodafone
Telecommunications brand strategy
//
Samsung
Technology brand experiences
//
Sky
Entertainment platform campaigns
//
Bosch
Technology & innovation campaigns
//
AXA
Financial services brand strategy
//
Allianz
Insurance brand positioning
//
AIB
Financial brand campaigns
//
Aer Lingus
Airline brand experiences
//
FreeNow
Mobility platform activation
//
Zalando
Fashion retail activation
//
Skechers
Footwear brand experiences
//
Durex
Brand repositioning & experiential activation
//
DRUGS.ie
Communications strategy & thought leadership
//
Jameson
Employer branding & creative storytelling
//
Innocent
Values-driven brand experiences
//
Teeling
Authentic Dublin cultural experiences
//
GAA
Irish sports community engagement
//
Red Bull
Extreme sports culture marketing
//
Specsavers
Community-led content partnerships
//
Marvel Studios
Global entertainment activations
//
Warner Bros
Film franchise experiences
//
Disney
Family entertainment campaigns
//
Sony
Film & entertainment experiences
//
Universal
Entertainment brand activations
//
Diageo
Premium spirits portfolio
//
Smithwick's
Heritage beer storytelling
//
Tullamore Dew
Irish whiskey global expansion
//
7UP
Beverage brand refresh
//
Pepsi
Youth culture campaigns
//
Fanta
Youth brand activation
//
Mountain Dew
Extreme sports marketing
//
Cadbury
Confectionery brand experiences
//
HSE
Public health truth-telling
//
An Post
Irish postal service modernization
//
ISCP
Thought leadership & community transformation strategy
//
Audi
Premium automotive positioning
//
BMW
Performance brand experiences
//
Vodafone
Telecommunications brand strategy
//
Samsung
Technology brand experiences
//
Sky
Entertainment platform campaigns
//
Bosch
Technology & innovation campaigns
//
AXA
Financial services brand strategy
//
Allianz
Insurance brand positioning
//
AIB
Financial brand campaigns
//
Aer Lingus
Airline brand experiences
//
FreeNow
Mobility platform activation
//
Zalando
Fashion retail activation
//
Skechers
Footwear brand experiences
//
Skechers
Footwear brand experiences
//
Zalando
Fashion retail activation
//
FreeNow
Mobility platform activation
//
Aer Lingus
Airline brand experiences
//
AIB
Financial brand campaigns
//
Allianz
Insurance brand positioning
//
AXA
Financial services brand strategy
//
Bosch
Technology & innovation campaigns
//
Sky
Entertainment platform campaigns
//
Samsung
Technology brand experiences
//
Vodafone
Telecommunications brand strategy
//
BMW
Performance brand experiences
//
Audi
Premium automotive positioning
//
ISCP
Thought leadership & community transformation strategy
//
An Post
Irish postal service modernization
//
HSE
Public health truth-telling
//
Cadbury
Confectionery brand experiences
//
Mountain Dew
Extreme sports marketing
//
Fanta
Youth brand activation
//
Pepsi
Youth culture campaigns
//
7UP
Beverage brand refresh
//
Tullamore Dew
Irish whiskey global expansion
//
Smithwick's
Heritage beer storytelling
//
Diageo
Premium spirits portfolio
//
Universal
Entertainment brand activations
//
Sony
Film & entertainment experiences
//
Disney
Family entertainment campaigns
//
Warner Bros
Film franchise experiences
//
Marvel Studios
Global entertainment activations
//
Specsavers
Community-led content partnerships
//
Red Bull
Extreme sports culture marketing
//
GAA
Irish sports community engagement
//
Teeling
Authentic Dublin cultural experiences
//
Innocent
Values-driven brand experiences
//
Jameson
Employer branding & creative storytelling
//
DRUGS.ie
Communications strategy & thought leadership
//
Durex
Brand repositioning & experiential activation
//
Skechers
Footwear brand experiences
//
Zalando
Fashion retail activation
//
FreeNow
Mobility platform activation
//
Aer Lingus
Airline brand experiences
//
AIB
Financial brand campaigns
//
Allianz
Insurance brand positioning
//
AXA
Financial services brand strategy
//
Bosch
Technology & innovation campaigns
//
Sky
Entertainment platform campaigns
//
Samsung
Technology brand experiences
//
Vodafone
Telecommunications brand strategy
//
BMW
Performance brand experiences
//
Audi
Premium automotive positioning
//
ISCP
Thought leadership & community transformation strategy
//
An Post
Irish postal service modernization
//
HSE
Public health truth-telling
//
Cadbury
Confectionery brand experiences
//
Mountain Dew
Extreme sports marketing
//
Fanta
Youth brand activation
//
Pepsi
Youth culture campaigns
//
7UP
Beverage brand refresh
//
Tullamore Dew
Irish whiskey global expansion
//
Smithwick's
Heritage beer storytelling
//
Diageo
Premium spirits portfolio
//
Universal
Entertainment brand activations
//
Sony
Film & entertainment experiences
//
Disney
Family entertainment campaigns
//
Warner Bros
Film franchise experiences
//
Marvel Studios
Global entertainment activations
//
Specsavers
Community-led content partnerships
//
Red Bull
Extreme sports culture marketing
//
GAA
Irish sports community engagement
//
Teeling
Authentic Dublin cultural experiences
//
Innocent
Values-driven brand experiences
//
Jameson
Employer branding & creative storytelling
//
DRUGS.ie
Communications strategy & thought leadership
//
Durex
Brand repositioning & experiential activation
//
“

They always find the unobvious solution.

HARRY EUSTACE
//
Brand Manager @ AIB

WHAT WE ARE WORKING ON.

A glimpse of what is keeping us busy right now.

BRAND FAME

Building a brand Ireland chooses, not just finds.

A Mars-owned premium frozen snack brand building cultural relevance in Ireland through the moments Irish women share with the people they love.

Read more ↓

The strategic ambition is owning the better together territory in Ireland. Not a snack brand that runs events. A brand Irish women associate with their best moments with the people they love.

Galentines was the first move in that story. A sold-out event at Hen’s Teeth, Dublin. 2,000 women on the event page before doors opened. Tickets gone in under two minutes. 600 on the waitlist.

Inside: mixology, bracelet-making, a dessert bar built around the product, sampling that felt like an indulgence rather than a handout.

4.5 million owned views. 200 pieces of UGC. 31% rate of sale uplift the week it ran. Zero promotional spend alongside it.

Galentines plants the brand inside a cultural occasion it can return to and own year after year. The summer programme broadens the base. The long-term play is penetration through cultural relevance. Arriving as a moment before arriving as a product.

THOUGHT LEADERSHIP

Helping a professional body move from formal institution to active community.

Shifting how members experience belonging. Building the strategy that turns a membership organisation into a movement people want to be part of.

Read more ↓

This project is ongoing. If it sounds like the kind of thinking your brand needs, we would love to talk.

Contact: info@headcase.ie

BRAND STRATEGY

Helping one of Ireland’s leading food companies define who they are and how they earn the right to lead their category.

Cultural audit, archetype framework, purpose and vision build, and a five year strategy for how they show up in the market.

Read more ↓

This project is ongoing. If it sounds like the kind of thinking your brand needs, we would love to talk.

Contact: info@headcase.ie

The Headcase Briefing

Strategic thinking and cultural signals, every eight weeks.

Free. Unsubscribe any time.

SIGNAL: YOUTH INTELLIGENCE

We own our research.

We sit down with young Irish consumers twice a year and listen. Then we publish what we find. SIGNAL is our proprietary youth intelligence programme. Original research into how young people in Ireland think, spend, and engage with brands. Running twice a year. Informing client strategy. Original Irish research that Headcase funds, owns, and publishes.

Find out about SIGNAL →

GOT A MAD IDEA?

Let's make it matter.

CONTACT US
IN THE ROOM

Podcasts, panels, press, and ideas from the Headcase team.

See what we have been up to →