/ Brand Strategy
Helping one of Ireland's leading food companies define who they are and how they earn the right to lead their category.
Cultural audit / archetype / 5-year strategy
The order.
End to end, or any single stepHow the work gets made. Five steps, in this order. Click any to see what happens there.
A note on method
A few of the names we’ve worked with
AIBAer LingusVodafoneDiageoTullamore DewJamesonInnocentGAAHSEAudiBMWAn Post
SIGNAL / Original Irish research we own
We own
our research.
We sit down with young Irish consumers twice a year and listen. Then we publish what we find. SIGNAL is our proprietary research programme. Original research into how young people in Ireland think, spend, and engage with brands. Funded, owned, and published by Headcase.
2×
A year
100%
Original
Free
To read
What we’re
working on.
A glimpse of what is keeping us busy right now. Three live engagements, three different shapes of the same offer.
/ Thought Leadership
Helping a professional body move from formal institution to active community.
Membership becomes movement
What clients say
They always find the unobvious solution.
Harry EustaceBrand Manager, AIB
The Headcase Briefing
Strategic thinking and cultural signals, every eight weeks.
Free. Unsubscribe any time.
In the room
Where we show up.
Podcasts, panels, press, and the research we publish. Where we show up when we’re not in the house.
See where we have been