.RENAULT. - ‘120 years / Surprises at Mondello’

.THE CHALLENGE.

OMD approached Headcase TV to help write, produce and package a piece of engaging Social Media content that would help Renault to celebrate 120 years in Ireland - enlisting their legendary brand ambassador 82 year old rally veteran Rosemary Smith..

.THE RESPONSE.

Learning that both Mondello racecourse, and influencers Darren & Doireann were also available; Headcase proposed having a bit of fun;) What followed was the writing & production of a lighthearted, TV show inspired piece, in which the presenting 'influencers' didn't quite know what they were getting themselves into! Headcase TV handled all roles from writing, talent direction, production and post. The videos were promoted across Renault’s social platforms and performed well.