.7UP. - 'Feels Good To Be Free' Mural Series

.THE CHALLENGE.

In 2019 7UP Free’s iconic brand mascot, Fido, made his return to the brand with its ‘Feels Good To Be Free advertising campaign. OMD were planning a media campaign and approached Headcase to explore ways to leverage his return in a fun and colourful way that communicated the brand’s proposition.

.THE RESPONSE.

Headcase explored a number of Experiential and sampling concepts - but ultimately OMD made the case for a dynamic and exciting range of Murals in Dublin City. In partnership with Off Grid Media, Headcase created a high-value Multi Site package of 4x murals, and supporting content for each. The murals included advanced art effects including anamorphic & 3-d style effects, and encouraged consumers to engage. Each supporting suite of content was documented, edited and shared online to amplify the campaign further.