.AXA. - ‘Make A Change That Matters’

.THE CHALLENGE.

Mediahuis & Wavemaker wanted to create consumer awareness of AXA’s new carbon neutral insurance initiative, whilst introducing consumers to their sustainability partners.

.THE RESPONSE.

Headcase worked and coordinated the various stakeholders to steer the strategy, production and delivery of a suite of meaningful content to accompany Mediahuis’s publisher partnership with the brand.