.AudiService.ie. - ‘Every Audi On The Road…’

.THE CHALLENGE.

Despite the number of Audis on Irish roads, only 30% of those drivers engage Audi AfterSales for their service requirements. Converting the remaining 70% is of high, and strategic value of the Audi Ireland business. 

.THE RESPONSE.

Headcase developed a full service strategy and creative platform ‘Every Audi On The Road…’  to highlight that each and every Audi on the road regardless of age, owner history, service history, & origin, is a valued part of the Audi Ireland community - and eligible for best in service. 

We leveraged this creative platform to produce a series of 5 x video assets, each portraying a relatable everyday life for motorists in modern Ireland. Each video was designed to serve a particular demographic and income bracket, showing how each are valued Audi AfterSales customers. The content was deployed as both targeted social media promotional ads, and also as permanent Audi AfterSales website assets.