.fansbet. - ‘liverpool fc’

.THE CHALLENGE.

FansBet UK, a UK & Scandanavian based betting group, approached Headcase to assist in their launch brand content strategy - across both the umbrella business brand (Fansbet), and the main performance brands ‘Redsbet’ (Liverpool FC) and ‘RedArmyBet’ (Man Utd FC) They wanted to create something that highlighted the core brand values of community and loyalty that sees Fansbet drive a profit share back to the supporters clubs, and to the Fans themselves.

.THE RESPONSE.

Headcase TV wrote and developed the ’Fandom’ series which would delve into the lives of long-standing fans, proving that loyalty wins. It would also track the changes in modern premiership football, and the impact on the more traditional, working-class football fans. Thus highlighting the need to support the real fans. Headcase handled casting, creative, and production. The videos supplied have been hugely positively received by the client and by the local supporters clubs.