.four star pizza. - ‘share a slice’

.THE CHALLENGE.

Four Star Pizza wanted to activate around Fresher’s Week for College students. COVID restrictions however made on campus activities impossible. Headcase were tasked with designing a campaign which could be activated socially and that would grab the attention of students whilst driving sales amongst this target audience.

.THE RESPONSE.

Headcase developed and produced “Share a Slice” a Full Service campaign leveraging the solidarity and support culture that had grown from the pandemic, to create natural & genuine momentum for this promotional campaign. 

The campaign sought to create a chain of goodwill, sharing and support amongst Irish students, whilst ultimately increasing sign-ups & sales as well as strengthening the FSP brand image. A relatable and humourous suite of Media Content was designed and produced by Headcase TV.  The Amplification/Promotion of the campaign was served across FSP social channels as well as through location targeted influencer partnerships activating in specific college regions across Ireland. Headcase developed and managed full strategy, creative, media and deployment of the campaign ensuring optimal reach with the targeted audience 

The levels of response, understanding and  campaign engagement were evident from the launch, and throughout this successful campaign.